What We Grow Through
Not every feeling needs fixing. Some just need to be felt, understood, and gently moved through.
A small pause ..
… a little break to rest and recover.
Embracing the season of joys to cherish and reasons for spending time with loved ones.
Slowing down ..
… until we return in February 2026.
With new stock, a new look,
and a new story to share.
HAPPY HOLIDAYS!
Shop Our Best-sellers
Fragrances that feel. Stories that stay.
Inspired by personal narratives, daydreams, and the vibrant culture of Urban India,
our stories are told through sustainably sourced and artfully crafted fragrances.
Made with pride in Australia.
Let customers speak for us
This is one of the most unique fragrances I’ve experienced, and the way it develops with different spice and gourmand notes is amazing. I bought the sample set and knew immediately I needed a bigger bottle of Mithai.
Stephanie
MITHAI
The scents were so original and divine, the whole family got a fragrance because they were so diverse. Lovely lovely ladies too
Avril Grandcourt
DISCOVERY SET
Unique and delicious
Mithai is one of the most unique and wonderful fragrances I’ve had the pleasure of trying. Getting the sample pack was a fantastic idea, all 4 fragrances are incredible but Mithai is so special.
Stephanie Canavan
DISCOVERY SET
Indian IT girl fragrance
This is one of the most evocative Indian culture inspired perfume I have smelled. It made me miss wearing sarees and chandbalis and jasmine floral garlands in hair. It presents smells that are South Asian without essentializing any part of the culture. 100% recommend.
Dee
MITHAI
5/5 Comfort in a bottle
I received this in the mail all the way in the US today. The delightful packaging, the very sweet, note and most importantly the gorgeous fragrance made my day. This is a wonderful scent. Comforting, like a warm hug from a beloved friend. I love the tea scent that linger and the creaminess that develops on the skin as it sit. Sits very close to my skin but also I can smell it on a sweater from this morning.
Sal
MITHAI
My favourite!
I love this scent, and I get many compliments! I love the freshness of this smell. It is so classy.
Nicola
NIRMOHEE
My new signature scent
I originally bought this perfume as a wedding gift, but after the first spritz, I needed a bottle for myself. Inspired by India’s roads and fearless spirit, it opens with warm, spiced rum and cinnamon. It dries down to a creamy sandalwood with hints of jasmine, creating an incredibly comforting finish. Distinctive yet refined, this scent is unique but perfectly suited for the office.
Dominique
HORN OK PLEASE
Wonderful smell and very pleased. Wish it projected a little more, but really enjoyed it.
Chris
LOST WONDERER
Wonderful smell and very pleased. Wish it projected a little more, but really enjoyed it.
Chris
LOST WONDERER
SLOW DOWN
Discovering the beauty in life’s simplest joys and the elegance of purposeful living.
Every moment offers a chance to pause, reflect, and reconnect with yourself. Here is a reminder to embrace presence and honour the stories that shape us.
Blog posts
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A Joyful Mess
Summery of our live chat with Mariia ArietteWritten by LC James Purvi Joshi didn’t set out to create a fragrance brand. There were no sleek pitches to venture capital...
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Nirmohee - The Art of Letting Go
Nirmohee (निरमोहि) is a state of mind that has been celebrated by Indian sages for centuries. It is the art of letting go of our burdens, and undeserving attachments and finding...
Acknowledgment
We acknowledge the Darramuragal people, the Traditional Custodians of the land on which we work. We honor their enduring connection to the land, sea, and community, and pay our respects to the Elders, past, present, and emerging. 🙏